Example inputs
Real examples showing what to upload and fill in for each benchmark mode. Preview any file inline or download it to try the exact format in the studio.
Increase sign-up conversion by removing friction from the landing page.
First-time visitors arriving from paid ads, evaluating whether the product is credible and worth trying.
The original Vendio landing page with an embedded sign-up form directly on the page, adding perceived commitment before users were ready.
Removes the embedded sign-up form and replaces it with a single CTA button. Result: 60% increase in sign-ups.
Increase donation conversion by testing two banner sizes on the fundraising page.
Wikipedia readers with limited attention deciding whether the appeal is urgent enough to click.
The larger Wikimedia fundraising banner. More visual weight, but potentially more disruptive.
A smaller, less intrusive banner variant. Tests whether reduced visual presence still converts.
Increase App Store install conversion rate by testing two icon treatments for Tiny Tower.
Mobile players scanning the App Store, deciding in under 2 seconds whether the game looks worth tapping.
The original Tiny Tower app icon before the refresh. Familiar to existing players but less visually distinctive on a crowded store page.
Updated icon with refreshed character art and cleaner composition. Result: 6.4% conversion rate uplift.
Determine which idle RPG concept drives higher play intent before committing to development.
Mobile RPG players with 2–3 similar titles installed, open to discovering new games.
First idle RPG concept submitted to a PickFu panel. The images show the visual concept; the HTML file contains the full PickFu poll page with respondent reasoning.
Second idle RPG concept. Compared against Concept A on the same play-intent question.
Improve starter pack purchase rate on first session for new players.
Players in their first 10 minutes who have reached the offer screen for the first time.
Starter Pack — $4.99. Contains 500 gems, 3 rare hero shards, and a 7-day XP booster. Presented with a simple list layout and no price anchoring.
No sample files available yet.
Same $4.99 pack but leading with a 'Save 80%' badge and a crossed-out retail price of $24.99, followed by a per-item value breakdown.
No sample files available yet.
Improve click-through and install conversion for Facebook / TikTok video ads.
Mobile gamers aged 18–34 scrolling a social feed who decide in 3 seconds whether to engage.
Static thumbnail showing a high-action boss fight moment with bold overlay text: 'Can you survive?'
No sample files available yet.
Close-up of the main antagonist looking directly at the viewer with the text 'They're coming for you.' — designed to drive curiosity.
No sample files available yet.
Increase Day-1 retention by testing two versions of the initial tutorial flow.
Brand new players in their first 2 minutes with the game, deciding whether to continue.
12-step guided walkthrough locking the player into each instruction before advancing. ~90 seconds to complete.
No sample files available yet.
Players can act freely from the start. Hint bubbles appear only when the player is idle or makes an error.
No sample files available yet.